P&G’s Scope mouthwash has installed mouthwash dispensers on approximately 400 Zoom boards in the bathrooms of restaurants and bars in major Canadian cities. The dispensers hang on the wall, with a photo and the slogan, “Don’t miss the kiss.”

The campaign first launched late last year and will continue. It was extended to subway ads in Toronto on New Year’s Eve with samples given out in metro stations. The media campaign is by Starcom MediaVest Group and creative is by Azimuth and BCP.